2/13/2023 0 Comments Hubspot blog![]() ![]() To learn more about the marketing channels that are being used by businesses today, the HubSpot Blog surveyed more than 1,000 global marketing professionals working in B2B and B2C companies to find out the channels they leverage. ![]() So, while the decision to use specific channels should come from your audience insights, it's essential to understand different channels' value. In short, marketing channels are the different tools and platforms you use to communicate with your target audience. This is why it's important to understand marketing channels and which ones you should use to leverage your content marketing goals. Creating content is usually the most fulfilling and enjoyable part of a marketer's job but distributing that content is just as important.Īfter all, if no one sees your content, they definitely won't come. Too often, we forget that content marketing consists of two separate words - content and marketing. Even though Field of Dreams is one of my favorite movies, the saying "If you build it, they will come" sadly doesn't apply to content marketing.
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